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Catalog Number 10645-315
Title Proof, Printing; John Falter; Offset Lithograph; Picnic on the Bay
Object Name Proof, Printing
Description Magazine clipping. Color offset lithograph on white paper. The advertisement features a color illustration by John Falter. The illustration features a group of six young men and women sitting on a deck. The deck is connected to a cabin on a lake. One man is reaching out a hand to help a couple with their sailboat. A woman on the sailboat is holding a wicker bag out to the man. In the background is the lake, more cabins, and trees. Printed beneath the illustration is the caption: " 'Picnic On The Bay,' by John Falter, Number 84 in the series 'Home Life in America' ". Below the illustration is black text, the ad copy: "I this friendly, freedom-loving land of ours... Beer Belongs-Enjoy It!" Below the copy is the sponsors name and information. Printed below the fold is a listing of magazines and the monthly issue where the ad will appear.
Date 1953
Material Paper, Ink
Medium Offset Lithograph
Artist Falter, John P.
Made Falter, John P.
Place of Origin USA
Makers mark This advertisement appears in // Life - July 27, 1953 // Look - July 28, 1953 // Collier's - August 7, 1953 // McCall's - August, 1953 // Woman's Home Companion August, 1953
Height (in) 13.313
Width (in) 10.813
People Falter, John Philip, 1910-1982
Other Name Proof, Printing
Credit line John P. Falter, Lafayette Hill, Pennsylvania
Collection Falter, John P. Collection
Relation Show Related Records...