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Catalog Number 10645-312
Title Proof, Printing; John Falter; Offset Lithograph
Object Name Proof, Printing
Description Magazine clipping. Color offset lithograph on white paper. The advertisement for Evervess Sparkling Water features a color illustration by John Falter. The illustration features two men and two women lounging on a boat and holding drinks. An older man sits on the green built-in sofa wearing a yellow jacket. A woman in a white striped dress sits on the other end of the sofa. A blonde woman sits with her back visible. Another man in a yellow shirt and shorts is sitting down on a chair. Beyond the two couples are sail boats and yachts. Green land is visible in the distance. The artist's signature is written on the back of the blonde woman's chair. Printed beneath the illustration on the right is: "An original oil. Painted for Pepsi-Cola by John Falter." Printed below the illustration is the ad copy: "He pays $20,000 for an express cruiser...yet only 5¢ for the best sparkling water!" Printed on the bottom of the page is the product name, image of the product, and copy text. Stamped in red on the back is proof information: "Revised Proof No. 2 ... From // Collier's // Issue June 28 // Date sent June 7, 1947." Ink notes are handwritten on the ad by John Falter.
Date 06/07/1947
Material Paper, Ink
Medium Offset Lithograph
Artist Falter, John P.
Made Falter, John P.
Place of Origin USA
Makers mark Inscribed above image: "J.F. model"
Below image: "Grant Simmons (beds) & wife VRL (?) Bell"
Inscription Text John Falter
Height (in) 13.75
Width (in) 10.62
People Falter, John Philip, 1910-1982
Simmons, Grant
Other Name Proof, Printing
Credit line John P. Falter, Lafayette Hill, Pennsylvania
Collection Falter, John P. Collection