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Catalog Number 10387-22-(1)
Title Newspaper, Nebraska Scrap Plan
Object Name Newspaper
Description This is a newspaper reprint from the Omaha World Herald. At the top it says "NEBRASKA 'SCRAP Plan SALVAGES 136,1714,012 POUNDS IN JUST 3 WEEKS! Sponsored by the Omaha WORLD HERALD". Below in large type: "Herewith are reprints of news stories, news pictures and display advertising upholster in the Omaha World- Herald in connection with the Nebraska "Scrap" Plan. . . few people in the state missed being fully informed about the scrap campaign and contest." On the reverse side in an advertisement for scrap drives with the headline: "America's War Plants Must Have Scrap WILL YOU HELP?" It also advertises badges for scouts who give or sell 25 pounds or more. There are also prizes for individuals, businesses, and counties that collect the most scrap.
Date 1942-07-12
Material paper (newsprint), INK
Made Omaha World Herald
Place of Origin USA: Nebraska (Douglas), Omaha
Height (in) 23
Width (in) 17
Event World War II
History This is part of a July 12, 1942 reprint of the Omaha World Herald that included a compilation of photos and stories about World War II scrap drive in Nebraska. Publisher of the World Herald, Henry Doorly, came up with the idea of promoting a three-week scrap drive in Nebraska to help the war effort. It was devised as a competition between counties, with the winning county receiving $2,000 put up by Doorly. Grant County won the contest, and Nebraskans contributed 67,000 tons of scrap. The World Herald won the Pulitzer Prize for community service. Doorly's "Nebraska Plan" gained national attention, and soon after the War Production Board devised a scrap competition between the states.
Collection Carter, John E.