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Catalog Number 10645-4040
Title Proof, Printing; John Falter; Offset Lithograph; Four Roses Whiskey
Object Name Proof, Printing
Description Color offset lithograph on white semi-glossy paper. Printing proof of an advertisement for Four Roses Whiskey featuring an illustration by John Falter. The illustration is printed on the top half of the page and depicts two men sitting in a radio broadcasting office; on the desk are two microphones. One man, in a brown suit, is seated at the desk and is looking through the glass in the background at the technician/producer. Another man wearing a grey suit is standing by the desk looking at his watch. Above the glass are five clocks with regional time settings. Beneath the illustration is ad copy text on the right and an illustration of a Four Roses Whiskey bottle with two glasses filled with whiskey sitting in front of a radio on the left. Printed beneath is the tag line: "you've Never Tasted Such Whiskey as Today's Four Roses!" Printed on the bottom middle edge is a schedule of ad placement in Collier's and Life magazines.
Date 1942
Year Range from 1942
Year Range to 1942
Material Paper, Ink
Medium Offset Lithograph
Artist Falter, John P.
Made Falter, John P.
Place of Origin USA
Height (in) 16.063
Width (in) 12.438
People Falter, John Philip, 1910-1982
Other Name Proof, Printing
Credit line John P. Falter, Lafayette Hill, Pennsylvania
Collection Falter, John P. Collection