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Object Record

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Catalog Number 10645-2350
Title Clipping, Magazine; John Falter; Offset Lithograph; Ford
Object Name Clipping, Magazine
Description Color offset lithograph on white paper. Magazine clipping featuring an advertisement for Ford. A two page ad, along the top is 'Long, Lean and Packed with Punch' in large grey letters. Under that, and toward the proper left is 'The new kind of Ford for '57 brings yonder up close!' in smaller black text. Under this, stretching from one side of the ad to the other is an illustration of two fords, the one in the foreground is a red Fairlane, the other a black Custom. In the foreground is a cowboy, dressed in denim, boots and cowboy hat. Below the illustration is 'Ford goes Big... Ford goes low... Ford goes lively... and in 2 big new sizes' in black type. under this is a section of text, in four columns, the two on the proper right page reach to the bottom of the ad, the two columns on the proper left page are short, allowing room at the bottom. Under those two columns are an illustration of the Fairlane and the cowboy on the proper right and 'It's fun to go first with Ford!' in large type on the proper left. An inscription is printed on the upper left corner.
Material Groundwood Pulp Paper, Ink
Medium Offset Lithograph
Artist Falter, John P.
Made Falter, John P.
Inscription Text I really // love this - especially // the cowboy. It's beautifully // designed. Incidentally // you got a dead ringer // likeness of Carter.
Height (in) 21.25
Width (in) 12.5
People Falter, John Philip, 1910-1982
Other Name Clipping, Magazine
Credit line John P. Falter, Lafayette Hill, Pennsylvania
Collection Falter, John P. Collection