|Title||Box, Terri Lee Doll, Red Bow Box|
Cardboard box for Terri Lee doll. It has red flat top with a white ribbon and bow pattern.There is a card attached to the bow that reads "Terri Lee." The end of the lid has a label that reads "MANUFACTURED BY Terri Lee" while the end of the box has a label that has the following lettering: "Creators of a new Era in Dolls" "APPLE VALLEY, CALIFORNIA." Below is a small, white square sticker that reads"510 D" "$11.95" "TERRI IN" "PLAY DRESSES, ASSTD." "Wig # 1" (1 is written in pencil).
Box has a brown cardboard insert and a 3-sided moveable divider on the inside.
|Year Range from||1952|
|Year Range to||1958|
|Place of Origin||USA: California, Apple Valley|
The Terri Lee doll company was founded in Lincoln, Nebraska in 1946. The business started as a partnership between Maxine Runci, a sculptor and painter, and her aunt, Violet Gradwohl. Maxine modeled the doll after her toddler aged daughter, Drienne, and the doll was named after Violet's daughter, who was called "Terri Lee." Their relationship deteriorated early in the company's history, and Violet eventually took over the business. The first dolls were produced in the Gradwohl's Lincoln kitchen, and then in space rented at the Nebraska State Building at 116 South 15th Street. Women were hired to work from their homes, making wigs and sewing doll clothing. The business grew quickly and by Christmas of 1946, the doll appeared in the Montgomery Ward's catalog.
The first dolls were made of "composition," made of ground up corncobs (Because of shortages in sawdust due to World War II). The hygroscopic nature of this material was problematic. Before the fall of 1947, the company was making dolls out of several types of experimental ethyl cellulose plastics. These early plastic dolls were painted with a flesh colored varnish. By 1950, the dolls were made of a tinted plastic called Tenite II, eliminating the need for painting the dolls' bodies.
A large part of the doll's appeal was her large, elaborate wardrobe. Terri Lee's clothing was similar to clothing worn by real little girls and it was made to withstand washing and ironing. High quality fabrics and lace, satin ribbons, and metal snaps were used. Terri Lee had pajamas, school dresses, formal wear, and even a Girl Scout uniform.
As the company grew, the factory moved several times in Lincoln. By 1951, they had a factory space at 2012 O Street. Nearly 3,000 dolls were made per week and they had 190 employees. On December 15, 1951, however, a fire destroyed the factory, and i 1952, Violet decided to relocate the factory in Apple Valley, California. Business thrived, but by 1957 Violet was focusing more on other interests like Arabian horse breeding and racing. The finances of the business began to suffer. There was a large debt and the company also faced several law suits. On November 14, 1958 a fire occurred at the Apple Valley factory causing over $100,000 in damage. Violet's financial advisor, Marvin James Miller, was arrested, and convicted of arson. Although Violet was never charged, the prosecution contended that he had conspired with Violet to burn the factory because of the risk of foreclosure. Violet received no insurance money from the fire, and in 1960 she auctioned off the remaining buildings, equipment, and her ranch to help cover part of the company's debt. Later that year, she began working for Magna Enterprises and briefly attempted to produce dolls through them. The relationship did not last long. In 1961 she authorized the Mar-Fan Company to use molds to create Terri Lee, Connie Lynn (a larger baby doll) and Tiny Terri dolls. A new version of Terri Lee, "Talking Terri," was also produced. The relationship with Mar-Fan ended in 1962. Violet eventually moved to Virginia to be closer to her daughter, and she passed away there in 1972.
In 1999, the Knickerbocker Toy Co. cooperated with surviving members of Violet's family, who formed Terri Lee Associates LLC, to produce a Terri Lee doll to commemorate the 50th Anniversary. Terri Lee Associates has continued to produce a line of Terri Lee dolls into the 21st Century.
For more information on the history of Terri Lee, see "The Best-Dressed Doll in the World: Nebraska's Own Terri Lee" by Tina Koeppe, Nebraska History, Winter, 2012.
|Credit line||Marilyn McCoy Carney|
|Collection||Carney, Marilyn McCoy|