Color offset lithograph on white paper. Printing proof of an advertisement for Johnson & Johnson. The ad is two pages, connected on the proper left side, and open on the proper right. The cover page has 'How to nail down an untapped market' in large black letters, except for 'Untapped market' which is red. To the proper left of the black letters is a cut out of a hammer, and a hand. Drawn in the hand is a nail aimed over a stack of bills.From the page behind the cutouts frame the objects they are shaped like. Opening the ad, on the proper left is the backside of the cover page. Written around the cutouts is 'Build new profits in this expanding market for all first aid items!' in black type, except for 'new expanding' which is in red. The lower half of the page has a section of type starting with 'National studies prove:' on the proper left side. At the bottom, on the proper left side is the Johnson & Johnson logo. On the proper right side is a red arrow pointing at the next page with a section of text to its left. On the proper right inside page is an illustration of a small boy with a hammer, nailing a nail into a piece of wood, in the upper portion. Around the boy, on the table are a lot of random things, like a screw driver, a jar of screws, and a saw. Under this illustration is 'How many ways can he hurt himself today?' Under this is a section of type in three columns. Under the text is a red dotted outline of a rectangle with 'A year's First Aid from Johnson & Johnson...About $2.' Under, but still inside the box, are illustrations and descriptions of five items for a first aid kit: Cotton Balls, First Aid Cream, Steri-Pad, BAND-AID Clear Tape, and Improved Bandages.