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Catalog Number 10645-4053
Title Proof, Printing; John Falter; Offset Lithograph; First Weekend at the Cottage; United States Brewers Foundation
Object Name Proof, Printing
Description Color offset lithograph on white semi-glossy paper. Printing proof of an advertisement for the United States Brewers Foundation featuring the illustration "First Weekend at the Cottage" by John Falter. The three-quarter page illustration depicts five people enjoying beer on the beach. A seated couple and two young women stand outside a house holding beer glasses. They are watching a man showing them diving equipment on left next to a car. In the background is a narrow light blue band of water and light blue sky. The artist's initials are signed on the lower left. Beneath the illustration is the title of the piece and the artist's name: " 'First weekend at the cottage' by John Falter. Number 95 in the series, 'Home Life in America' ". Beneath the illustration is ad copy featuring the line: "In this friendly, freedom-loving land of ours... Beer Belongs--Enjoy It!". Below the copy is the sponsors name and information. Printed on the bottom middle edge is a schedule of ad placement in five magazines. A name is written in graphite on the top left corner.
Date 1954
Year Range from 1954.0
Year Range to 1954.0
Material Paper, Ink, Graphite
Medium Offset Lithograph
Artist Falter, John P.
Made Falter, John P.
Place of Origin USA
Height (in) 15.813
Width (in) 12.438
People Falter, John Philip, 1910-1982
Other Name Proof, Printing
Credit line John P. Falter, Lafayette Hill, Pennsylvania
Collection Falter, John P. Collection
Relation Show Related Records...