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Catalog Number 10645-4038
Title Proof, Printing; John Falter; Offset Lithograph; Four Roses Whiskey
Object Name Proof, Printing
Description Color offset lithograph on white semi-glossy paper. Printing proof of an advertisement for Four Roses Whiskey featuring an illustration by John Falter. The illustration is printed on the top half of the page and depicts two men looking at a fish on a hook. The two men are crouched by a campsite on the side of a stream in a forest. Beneath the illustration is ad copy text on the right and an illustration of a Four Roses Whiskey bottle with three highball glasses filled with whiskey on the left. Printed beneath is the tag line: "You've Never Tasted Such Whiskey as Today's Four Roses!" Printed on the bottom middle edge is a schedule of ad placement in Collier's and Life magazines.
Date 1942
Year Range from 1942
Year Range to 1942
Material Paper, Ink
Medium Offset Lithograph
Artist Falter, John P.
Made Falter, John P.
Place of Origin USA
Height (in) 16.063
Width (in) 12.438
People Falter, John Philip, 1910-1982
Other Name Proof, Printing
History According to Suzanne Falter-Barnes' unpublished biography of Falter the models for this painting were Young & Rubicam executives who brought their fishing tackle to the office to be photographed.
Credit line John P. Falter, Lafayette Hill, Pennsylvania
Collection Falter, John P. Collection