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Catalog Number 10645-2242
Title Proof, Printing; John Falter; Offset Lithograph; Pall Mall Cigarettes
Object Name Proof, Printing
Description Color offset lithograph on white paper. Printing proof of an advertisement for Pall Mall Cigarettes. The upper half of the ad is an illustration showing two marine men, captains/officers, comparing the sizes of two cigarettes. Under the illustration is "Compare Pall Mall with your old cigarette." Under that on the proper right side is an illustration of a Pall Mall pack of cigarettes. On the proper left side are two sections of type. The first is titled "...For Generosity" and talks about how the Pall Mall cigarette is 20% longer than others. The second is titled "...For Smoothness" and talks about how the process Pall Mall uses, called Bulking, makes a better, smoother, cooler cigarette. Under these sections of type is an image of a Pall Mall Cigarette over a dashed outline stating "Place Your Old Cigarette Here." At the lowest part of the add is the tagline "You'll see this better cigarette- 'Wherever particular people congregate'"
Date 1940
Year Range from 1940
Year Range to 1940
Material Paper, Ink
Medium Offset Lithograph
Artist Falter, John P.
Made Falter, John P.
Height (in) 13.812
Width (in) 10.812
People Falter, John Philip, 1910-1982
Other Name Advertisement
Event World War II
Credit line John P. Falter, Lafayette Hill, Pennsylvania
Collection Falter, John P. Collection
Relation Show Related Records...