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Catalog Number 10645-294
Title Clipping, Magazine; John Falter; Offset Lithograph; Look
Object Name Clipping, Magazine
Description Magazine clipping. Offset lithograph on white paper. Clipping from Look magazine featuring a Pall Mall advertisement on one side and a halftone photograph on the other. The Pall Mall advertisement is titled "It's more than a change_it's an important forward step" on the middle of the page below an illustration of a two soldiers sitting on a platform in front of artillery guns on a range. In the background are artillery guns and other soldiers and mounds of dirt. The illustration is signed by the artist, John Falter, on the lower right of the illustration. On the bottom half of the ad is ad copy. On the left edge of the ad is the image of a carton of Pall Mall cigarettes. A diagram is printed on the bottom of the ad for comparing cigarette length. "Look 2/11/41" is written in graphite on the top edge. The photograph on the reverse side is of Helen Hayes singing. A brunette woman is photographed in a dress holding a sheet of papers in one hand and holding her ear with the other. A caption is printed on the upper left corner and lower right corner.
Date 02/11/1941
Material Paper, Ink, Graphite
Medium Offset Lithograph
Artist Falter, John P.
Made Falter, John P.; Look, Inc.
Place of Origin USA: Iowa, Des Moines
Inscription Text John Falter
Height (in) 13.5
Width (in) 10.438
People Falter, John Philip, 1910-1982
Hayes, Helen
Other Name Clipping, Magazine
Credit line John P. Falter, Lafayette Hill, Pennsylvania
Collection Falter, John P. Collection